I lead teams that make some of the best creative marketing content on the internet.
Crafting narratives is my superpower.
With over a decade of global content and social media expertise, I’ve built communities of millions of followers. I love leading creative teams–empowering content creators, designers, and social media managers to continuously transform content marketing from ideas to launch.
When I’m not making content, I’m bingeing a new TV show, catching up on RuPaul’s Drag Race, or role playing as my character, Barbara Wild, in Dungeons and Dragons.
My love of storytelling runs much deeper than my day job. I love to play pretend.
Featured Work
Shopify Commerce Trends
WkndNation x Shopify
Glamnetic x Shopify
Shopify Commerce+
My Process
1.
Understand
Every story needs a purpose. Know why you’re telling it, who it’s for, and connect it back to business goals.
2.
Build
Structure is the best friend of great creative work. Process doesn’t have to be a bad word. Use it to drive consistency and efficiency.
3.
Create
Most B2B content is boring. If you’re marketing to a business, you’re marketing to a human. I push creative boundaries and talk like a person.
4.
Learn
Great creative work comes from constant learning. I’m not afraid to take risks while also using data and insights to guide decisions.
Brands I’ve worked with.
“Katie knows how to make revenue driving content. She has a rare blend of skills and I would hire her in a heartbeat.”
— Anne-Marie Goulet, Head of Demand Generation, Shopify
Katie Jane Parkes 